How does one market your business in a location crowded by a multitude of businesses each with their own billboard sign? You create a mobile sign. Like their cousins hanging from buildings these signs are everywhere. This particular one looks lonely and neglected but if you were to look in any direction you would no doubt see a couple dozen more.
"The signal-to-noise ratio is used to describe the proportion of useful information found to all information found. Apart from the increase in information in absolute terms, there is, however, the additional problem of the relative decline in relevancy or pertinence of returned documents." Source Wikipedia
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